Applied AI for Executives

Applied AI for Executives
Turn real-world AI into real business impact

Course structure and learning objectives

Artificial Intelligence generates sustainable value only when strategy, data, organizational design and leadership are aligned. Real-world examples from Big Tech and leading mid-sized companies highlight the key success factors.

In this hands-on deep dive, executives move beyond glossy promises and abstract theory to explore practical, implemented AI use cases drawn from companies across industries and sizes. You will also work on your own business challenges, identify high-value use cases, and develop actionable concepts you can bring back to your organization immediately.

This workshop is designed for leaders who want to understand AI not as a buzzword, but as a strategic tool that creates measurable value.

Participants will learn to:

  • Identify real pain points - Understand where AI can create measurable value across your business.
  • Prioritize use cases - Apply a structured framework balancing impact, feasibility, data readiness, and risk.
  • Build strong business cases - Quantify benefits, costs, ROI, and success metrics with executive-level rigor.
  • Pitch your concept - Present and refine your business case using a clear, compelling narrative.
  • Define the technical approach - Develop enterprise architecture and define data requirements, model types, and integration needs.
  • Design the adoption strategy - Prepare your organization for change—training, workflows, communication, and governance.

This course can also be chosen as one of the required Deep Dive Workshops of the Advanced Management Program (Curriculum Track), enabling participants to move from problem definition to solutions that are both practical and scalable...

 

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Registration

Group of Participants

This workshop is ideal for

  • Executives and senior managers shaping digital and AI strategy
  • Leaders looking to turn AI potential into concrete impact
  • Decision-makers seeking a structured, business-focused approach to AI
  • Teams responsible for innovation, operations, or transformation initiatives

Please note that the number of participants is limited.

Speakers

Dr. Michael Betz

Dr. Michael Betz

Co-Founder & Managing Director, Performanice
Lecturer for Marketing, University of St.Gallen

Dr. Alan Ettlin

Dr. Alan Ettlin

COO, bbv Software Services AG,
guiding companies through digital transformation with integrated strategies that unite people, organisation, and technology

Dr. Tawia Odoi

Dr. Tawia Odoi

Founding Partner, Dr. Odoi Partners GmbH, Zug.
Advises organizations on AI strategy and scalable implementation.
Author of the 2024 AI bestseller KI Exzellenz;
previously in senior roles at Amazon Web Services and Lidl Digital.

Venue:Revier Hotel Säntispark, Abtwil/St.Gallen
Duration:3 days
Price:CHF 3'000.- (including meals, excluding accommodation costs)
HSG alumni and alumni of the HBM Entrepreneurship School or ES-HSG receive a special discount of 10% on the course fee.
September 7 - 9, 2026available

Register now

Do you have any questions about the course?

Claudia Schmid-Schönbein

Dr. oec. HSG

Marketing/Sales & Admissions

HBM Unternehmerschule (ES-HSG)
Executive School Universität St.Gallen
Rosenbergstrasse 20-22
9000 St. Gallen
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HBM Unternehmerschule (ES-HSG)
Executive School Universität St.Gallen
Rosenbergstrasse 20-22
9000 St. Gallen
north